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Now reading: WWD INFLUENCE PEDDLER: Lilit Caradanian, From MUA to Multimillion-Dollar Beauty Brand

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WWD INFLUENCE PEDDLER: Lilit Caradanian, From MUA to Multimillion-Dollar Beauty Brand

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WWD INFLUENCE PEDDLER: Lilit Caradanian, From MUA to Multimillion-Dollar Beauty Brand

WWD Beauty Inc.

STYLECASTER - Your Definitive Guide to Spring’s Dreamiest Beauty Products

ABOUT ELCIE

After over a decade of knowledge and expertise, beauty artist and educator, Lilit Caradanian, is the founder and developer behind Elcie Cosmetics.Elcie, which stands for the initials of Lilit Caradanian, was created to introduce products that are user-friendly and staples in everyone's makeup bag.

All of her products are created with one concept in mind, to unveil the beautiful canvas of each individual. Elcie encourages you to be your unique self with our consumer friendly products.

'Be Unique, Be You'

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